A commodity is a marketable item produced to satisfy wants or needs.
There exists no qualitative differentiation amongst commodity goods. They are produced, manufactured and marketed in mass quantity and are treated by markets as equivalent, with no regard for their origin or producer.
Automated, data collecting Barcode Systems are necessary to track movement of commodities for maximum cost effectiveness in goods management.
Colour is the final frontier in the world of commodification. It is the ubiquitous, essential, unrecognized commodity of our everyday; coming at us from multiple sources (how often does one consider the origin or producer of colour), satisfying wants and needs of which we are rarely aware.
The human experience of colour is generic.
Yellow from any source is yellow, red is red and blue is blue.
It is the visual commodity of our everyday; un-branded, ubiquitous and essential. It is a gift. And yet-
What of the quantitative tendencies of our human spirit?
Colour, in the Commodity of Colour series has been quantified, measured, reproduced, controlled & indexed.
Each painting has been coded & recorded for point of time and origin authentication.
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