Starbucks has mastered the art of connection-
where people are connecting in a way most of us can understand and relate to. In a coffee shop, we know the rules of behaviour; where to go, how to speak and what procedures to follow. We enter the café, smell the coffee, get in line, order, (smile), have a brief chat with the barista, move on down the line, wait and finally, enjoy our drink. Many of us follow this procedure every day. Some do it twice. (!)
So is it just coffee? or can we have the same kind of experience with art (which most of us don’t encounter as frequently as we encounter a coffee shop)? Let’s see-
What is it that (is so disquieting, yet-) feels so great about that? is it the adrenaline of nerves brought on by on-the-spot conversation? Or is it something more? Could it be simply that once we surpass our anxiety of nerves, we can appreciate simply, that we are being heard.
HERE IS A CONVERSATION YOU MIGHT HAVE AT AN ART GALLERY:
ARTIST -What do you think?
YOU -It reminds me of a story my mother told me. Of an old house, broken and worn where she found a key and receipt, with the name of a doctor and the date she was married.
ARTIST -That’s incredible. Any chance that house was in Maine?
YOU -Not Maine. But somewhere in the east. I’d love to go…
ARTIST-Maybe you’ll fiind that house…
(and so on- the conversation continues and you are heard).
And there it is. A tiny community of two people, talking, listening, responding, connecting. A fleeting powerful encounter.
The artist has mastered the art of connection.